Maersk Line shipping firm has won an award for ‘best integration of sustainability in company strategy’ during the 2011 Corporate Social Responsibility Awards, hosted by the Danish ‘CSR Foundation.’
The carrier bagged the prestigious CSR Strategy Award 2011. The prize is sponsored by KPMG and recognizes Maersk Line for integrating sustainability and CSR into the overall company strategy and business conduct.
The CSR Foundation works with businesses and organizations to ‘generate awareness of the most talented Danish companies and CSR strategies.’ Maersk Line was unanimously chosen by an international jury of experts in CSR and business management.
“The company is committed to embedding sustainability and CSR into operational and strategic decision making and there is a strong link between its CSR and business goals. We were particularly impressed by Maersk Line’s commitment to raising standards across the industry,’’ said panel member Mr. Ajoy, Vice President of Tata Consultancy Service.
Maersk Line’s sustainability strategy was launched in the spring of 2010. Since then, the company has invested in energy efficient and responsible transportation solutions as part of its StreamLine differentiation strategy.
“It is important for us to have a strategy that is business driven and creates value - shared value. Both for the company, our customers, our employees and in the many markets we are active in,” said Soren Stig Nielsen, Head of Sustainability at Maersk Line.
Maersk Line continues to invest in infrastructure and next generation container ship designs such as the Triple-E ships. These investments will help the company cut both unit costs and environmental impact while supporting trade development in emerging markets.
