The rise of 'greenhushing' – when companies downplay environmental risks for financial or political reasons – reflects not just changing communications strategies, but rising tensions between competing priorities.
For companies, the challenge is not choosing between idealism and abandonment but forging a pragmatic path that balances resilience, local adaptation, and long-term business priorities.
As commitment to climate action unwinds in some parts of the world, companies in Asia could play an important role in the decarbonisation story. But sourcing the right tools to reduce emissions is critical.