Japan’s Toyota Motor on Monday said it planned to create a private social networking service that will let cars “tweet” their drivers when they need servicing.
The Japanese automaker said it would work in conjunction with U.S. cloud computing firm Salesforce.com to create the “Toyota Friend” service for owners of electric cars and plug-in hybrid vehicles to be introduced next year.
Toyota will invest 442 million yen ($5.4 million) and Salesforce.com will spend 223 million yen on Toyota Media Service Co., a Toyota subsidiary providing data services to drivers.
Microsoft Corporation, which in April announced a strategic partnership with Toyota to build a global platform for next-generation communications services, will invest 335 million yen.
Toyota described the service as “a private social network that connects Toyota customers with their cars, their dealership, and with Toyota.”
The service will be accessible through smart phones, tablet PCs, and other advanced mobile devices.
Cars will be able to send tweet-like alerts reminding drivers to recharge their batteries, Toyota said.
“Social networking services are transforming human interaction and modes of communication,” said Toyota President Akio Toyoda.
“The automobile needs to evolve in step with that transformation.”
