Huiyi has a 15-year career across China and Singapore in private and public sectors. She has led the China custom market research businesses of two global groups, Kynetec and Grail Insights (formerly under the Monitor Group), and formulated enterprise development policies at the Singapore Ministry of Trade and Industry. She is founder of Asymmetrics Research, a customized market research agency focused on the food industry ecosystem covering farm-to-table food systems. She is also a co-creator at the Chow and Lin artistic practice which is based on research to address global tipping points.
Huiyi has been covered in global media including BBC, Foreign Policy, Le Monde, Xinhua News. She has presented at public and closed-door events including 75th Session of the Economic and Social Commission for Asia and the Pacific at the United Nations Conference Centre in Bangkok, and Singapore Summit.
She holds a Masters in Business Management from Tsinghua University School of Economics and Management and MIT Sloan School of Management, and a Bachelor of Social Science with Honours in Economics and Mathematics from National University of Singapore.
She is based in Beijing, China
