Opinion / #greenwashing
Consumers including millennials choose carefully, increasingly aware of deceptive environmental claims by businesses.
Brands and businesses may be tempted to exploit certifications to garner a larger market share at the expense of integrity.
The fashion industry faces huge sustainability challenges. But the bigger challenge is for consumers to work out who’s genuine and who’s not.
There are growing calls for more corporate disclosure, but if firms release sustainability reports just to meet the needs of external stakeholders, including regulators, it is unlikely to motivate internal changes to business operations.
全部greenwashing Opinion
19 三月 2024
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