FrieslandCampina, one of the world’s top five dairy companies, was named the winner of the Gold Stevie® Award for the “Corporate Social Responsibility Program of the Year” at the Asia-Pacific Stevie Awards 2015.
The prestigious business award honours FrieslandCampina’s contribution to society through its nutrition-education campaign, Drink.Move.BeStrong - the region’s first integrated activation and advocacy campaign that aims to address the double burden of malnutrition among children in South East Asia.
In collaboration with multiple stakeholders including schools, educators, parents, government agencies, ministries and Junior NBA, Drink.Move.BeStrong encourages children to drink one glass of milk a day and exercise for one hour a day outdoors. The growing campaign currently runs in Indonesia, Malaysia, Thailand, Vietnam and the Philippines.
Commenting on the award, Mr. Piet Hilarides, Chief Operating Officer Consumer Products Asia, said: “I am very proud of our win at the Asia-Pacific Stevie Awards 2015. The Gold Award recognises the great contribution and efforts of our team and partners in addressing an increasingly important social issue that affects millions of people in the region[1]. As one of the world’s leading dairy companies, we believe that FrieslandCampina can play a critical role in improving the well-being of our consumers in the region through our focus on a multi-stakeholder approach to Corporate Social Responsibility.”
In 2012, FrieslandCampina conducted the most extensive nutrition study ever done in South East Asia. The South East Asia Nutrition Survey surveyed almost 17,000 children under age 12 from Malaysia, Thailand, Vietnam and Indonesia. Results of the study revealed a trend of both under- and over nutrition, critical nutrition deficiencies such as severe lack of calcium, Vitamin D and other micronutrients.
With a belief in the goodness of milk to help meet a child’s nutritional demands, and sports as a vehicle to promote activity, Drink.Move.Be Strong was thus devised as a call to action to encourage children to lead healthier and more active lifestyles.
The Asia-Pacific Stevie Awards are the only business awards programme to recognise achievement in the workplace in all 22 nations of the Asia-Pacific region, and this year’s awards attracted more than 400 nominations from organisations across the region.
For more information, please contact:
FrieslandCampina
Ada Wong, Head of Public Affairs and Communications, Asia
T: +65 6850 7931
Email: Ada.wong@frieslandcampina.com
Spurwing Communications
Emma Thompson / Stephanie Tan
T: +65 9107 5559
Email: FC@spurwingcomms.com
About Royal FrieslandCampina
Every day Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 11.3 billion euros, FrieslandCampina is one of the world’s five largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to manufacturers of infant & toddler nutrition, the food industry and the pharmaceutical sector around the world. FrieslandCampina has offices in 32 countries and almost 22,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with 19,487 member dairy farmers in the Netherlands, Germany and Belgium—making it one of the world’s largest dairy cooperatives. For more information please visit: www.frieslandcampina.com.
About FrieslandCampina Consumer Products Asia
FrieslandCampina’s Consumer Products Asia business group consists of operating companies that are active in the consumer products segment in Asia. FrieslandCampina has acquired excellent positions in many countries with strong brands and a wide range of products. These activities have a long and rich history. The export of dairy from Western Europe began back in the 1920s. The range of long shelf life products has expanded significantly: from milk powder, condensed milk, infant and children’s nutrition to dairy drinks, yoghurts and desserts. FrieslandCampina has operating companies in China, Indonesia, Thailand, Vietnam, Malaysia, Singapore, Hong Kong and the Philippines. In Asia we market brands that have acquired strong positions. Dutch Lady is legendary in Malaysia and Vietnam, Foremost is a leading brand in Thailand, Frisian Flag is widely known in Indonesia.
About the Stevie® Awards
Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, The International Business Awards, The American Business Awards, the Stevie Awards for Women in Business, the German Stevie Awards, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
Publish your content with EB Publishing
It's about who you reach. Get your news, events, jobs and thought leadership seen by those who matter to you.
