#advertising 新闻
Airlines came under intense scrutiny for suspect green claims this year, as did net zero targets, sustainability-linked loans and the UN-led COP process. Australia led the Asia Pacific region for penalising firms for greenwashing with fines.
No publisher in Asia has publicly rejected Big Oil ad dollars to date, and most provide a platform for fossil fuel brands, described by UN chief Antonio Guterres as "godfathers of climate chaos". Journalists and news consumers believe dirty energy advertising discredits climate-related content, but support for a tobacco-style ad ban is limited.
An ad for McDonald's garlic chilli sauce promotes giving away 134 million sachets every year. Singapore's ad watchdog ruled that there was no breach of its code, after receiving a complaint that the ad celebrates waste.
United Nations chief António Guterres called ad agencies "enablers to planetary destruction". The industry's biggest ad firms have not responded to calls to drop fossil fuels clients. Dirty energy ads will have to be banned before agencies transition, say NGOs
#advertising 观点
Fossil fuel firms are among the biggest spenders on Google ads that are designed to resemble search results.
If sustainability really was at the heart of everything businesses did, the planet probably would not be 1.2°C warmer than it should be. It's time for corporates to stop using the same meaningless catchphrase – or risk alienating consumers
