No publisher in Asia has publicly rejected Big Oil ad dollars to date, and most provide a platform for fossil fuel brands, described by UN chief Antonio Guterres as "godfathers of climate chaos". Journalists and news consumers believe dirty energy advertising discredits climate-related content, but support for a tobacco-style ad ban is limited.

WHO advises Asian countries to stop subsidising tobacco farms and grow rice and vegetables instead. Asian countries devote more than a million hectares to tobacco cultivation.

Eco-Business looks back at the handful of times the gloomy world of sustainability was amusing, sort of, in 2022.

Chronic obstructive lung disease is mainly due to environmental causes, but in poor Asian countries, smoking and indoor pollution from cooking are the leading causes.