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Pipper Standard awarded three European patents, continues rapid expansion across Asia

Published by Equator Pure Nature Co., Ltd

May 30, 2018

BANGKOK – Pipper Standard, Thailand’s leading brand of natural household cleaning products, has been granted multiple patents by the European Patent Office for its proprietary fermented fruit technology.

“We are thrilled that our innovative technology has been awarded three patents by the European Patent Office,” said Peter Wainman, Chairman and CEO of Equator Pure Nature Co., Ltd. (EPN), manufacturer of Pipper Standard products. “This further underscores our role as a leader in the global movement away from chemical cleaners towards safe, natural, non-toxic products. To our knowledge, we are the only natural cleaning brand in the world with patented technology.”

Pipper Standard products are made from a unique pineapple fermentation process that yields powerful, natural enzymes and biosurfactants. The brand’s range of natural, non-toxic, hypoallergenic, biodegradable certified products—including laundry detergent, fabric softener, dishwashing liquid and floor cleaner, among others—has been extensively tested to clean comparable to chemical products.

“Healthy, natural products are now getting more consumer attention in Japan, where Pipper Standard products are in growing demand,” said Hirotaka Ogawa, natural products entrepreneur and business owner. “It is no surprise, given their dedication to being natural combined with superior cleaning efficacy, that annual growth for Pipper Standard is over 100 per cent.”

The company’s new patents were issued in May 2018, broadly covering compositions, manufacturing and processes. They followed multiple other patents previously awarded in the United States, Singapore and Taiwan.

In aggregate, the company has patents issued or pending in countries comprising approximately 70 per cent of the world’s GDP, including major Asian markets.

“The European patents add yet another third-party validation for the Pineapple Power technology owned by Pipper Standard,” said Mr. Hung-Ming Lin, Chairman of Taipei Trading, a broad-based FMCG distribution leader of over 60 years in Taiwan. “Pipper Standard products are now available in 190 supermarkets, drugstores and other channels across Taiwan”, adds Mr. Lin.

“Pipper Standard continues to gain worldwide recognition for our groundbreaking technology,” clean-tech entrepreneur Wainman said. “With other patents currently pending, we are further expanding our role internationally as a leader in safe, natural home cleaning products grounded in proven proprietary technology.”

With asthma and allergy rates skyrocketing globally, including in Asia, consumers are looking more carefully at the chemicals they use daily. According to the Asthma and Allergy Foundation of America, one in five Americans now has allergies, and allergy rates in children have tripled since the 1960s. The World Allergy Organization estimates that more than 33 per cent of the Chinese population (460 million people) now suffer from allergies. The Allergy, Asthma, and Immunology Society of Thailand notes that in Thailand, 49 per cent of children in the greater Bangkok area now have allergies, a 33 per cent increase since 1995. Such sharply increasing rates have been linked to chemicals, pollutants, and rapid urbanization.

“Allergies are of significant concern for Chinese consumers. Pipper Standard’s innovative technology fits well into the Chinese trends towards using natural, healthy, and environmentally friendly products,” said Megan Chu, Managing Director of HMC Trading, a fast-growing distributor in China. In addition, the Chinese government has become more involved in supporting and upholding environmental protection.

Pipper Standard natural, non-toxic, non-irritation-certified cleaning products provide consumers with a safe and effective alternative to traditional chemical cleaning products. The company believes that a healthy environment starts at home.

Equator Pure Nature’s Pipper Standard brand is a market leader across Southeast Asia and is sold in more than 12 Asian markets, with a fast-growing presence in greater China. Pipper Standard is on track to be the dominant natural cleaning brand in Asia. Equator Pure Nature’s vision is to improve people’s lives by promoting the replacement of chemical-based products with natural products, helping decrease rates of allergies and asthma, and reducing contamination of our environment. Equator Pure Nature is also focused on the Triple Bottom Line, meaning a focus on social and environmental responsibilities in addition to financial success.

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