A three-year, multi-million dollar wool supply deal has been signed between an Australian company and the world’s largest suit retailer.
The Merino Company will provide thousands of bales to Aoyama, which will market the woollen suits as carbon neutral.
Aoyama is fighting to retain market share after the global financial crisis, when meant Japanese men purchased fewer suits.
It’ll be marketing its carbon-free credentials as a point of difference in an attempt to attract customers.
The Merino Company’s William Lempriere says the whole supply chain is strictly audited.
“We’ve gone to great lengths to ensure the relevant bodies are certifying and accrediting the process from sheep to shelf.”
