E-Waste Systems Inc, (EWSI) a UK-based electronics waste management firm, has entered into a strategic engineering agreement with Loyalty Equipment Making, one of the largest electronics recyclers and technology firms in China.
“This is a multifaceted deal that enhances E-Waste Systems’ strategy in several key ways,” says Martin Nielson, founder and CEO of EWSI. “The transactions includes access to all of Loyalty’s technologies and agreements for joint branding initiatives nationally and internationally, raising our standing in the industry and establishing EWSI as the industry’s largest globally integrated e-waste recycling brand. It will propel our physical presence across the globe, starting in the world’s most valuable e-waste marketplace.”
Under the agreement, international orders for Loyalty-manufactured equipment will be sold under EWSI’s brand and implementations will be overseen by the Loyalty team. All sales into China will be co-branded to develop the EWSI and Loyalty market positions.
“When we first started touring Loyalty’s facilities last fall, we saw a level of sophistication that was perfect for our internal and external strategies,” says Dan Feeney, senior vice president and director of EWSI’s eManagement division.
“Through this partnership we have a clear path to further develop and implement our ePlant1000 technology around the world using only the most advanced processes and technologies. The ePlant1000 Series is creating a newer, higher standard for an industry that will witness tremendous advancements in the implementation of next generation automation.”
Loyalty specialises in producing electronic recycling equipment, including a full line of CRT (cathode ray tube) dissemblers and processors, a PCB (printed circuit board) recycling system, refrigerator recovery units, air conditioner and washer dissemblers, processing for other office equipment.
To oversee the integration into the EWSI brand and to lead efforts in international expansion, Feeney will take an operational post in Shanghai. “Dan has been critical in the development of this agreement, and with his acute business acumen and vision, we are happy to have him lead the deployment of this incredible opportunity,” adds Nielson.
“Loyalty has the largest market share inside China and they are one of only 66 e-waste recyclers licensed by the Chinese government,” says Feeney. Pengzhou City is a northern suburb of Chengdu Sichuan Province and currently houses Loyalty Equipment Making headquarters and the region is slated to include a state-of-the-art showcase recycling facility.
“Martin, Dan and the eWaste Systems team are pioneers in global integration for ewaste recycling,” says Jason Hu, executive president of Loyalty.
“The industry as a whole is suffering from growing pains tied to severe fragmentation, and the timing is right for a leader with visions of a complete global integration to step in and join together a network of the best technologies and best practices. With what we have at our disposal, there is no reason why together, we cannot correct these challenges swiftly and effectively. This merging of our engineering expertise, technologies, and business portfolios creates a win-win-win situation, and we at Loyalty are excited to be part of the team that is on course to redefining the entire industry.”
