Panasonic Malaysia banks on eco-products

Panasonic Malaysia is aiming for 80% of its total sales by March 2013 to come from a wide range of eco-products which are also energy efficient and eco-friendly.

Managing director Jeff Lee said Panasonic Malaysia had projected sales revenue of RM2bil for the year ending March 2012, of which 60% would be contributed by eco-products. “Panasonic Malaysia will accelerate eco activities with the Government and other key players in the private sector,” he said.

Lee was speaking at the International Greentech and Eco Products Exhibition and Conference Malaysia (IGEM) 2011 here where Panasonic was one of the participating companies. It was also one of the largest exhibitors at the exhibition with an investment of RM1.8mil.

Meanwhile, the associate director of Panasonic Corp Japan, Masaru Maruo, said there were plans to develop three more eco idea factories in the Asia-Pacific by 2013.

In Malaysia, Panasonic has a manufacturing facility in Shah Alam which produces eco-products for air-conditioners and LCD television sets.Panasonic also produces washing machines and refrigerators with eco-friendly features at its manufacturing facility in Thailand.

“Within the Asia-Pacific region, we have also set targets to develop a new comprehensive energy and environmental solution business,” Masaru said.

Adding that Panasonic was also moving into electric vehicles to propel the green automobile industry.

At the IGEM today and for the first time in Malaysia, Panasonic showcased the Tesla Roadster, an Electric Vehicle, using the Panasonic Lithium Ion Battery and charging technology.

The cost of the car is 1.5 million Hong Kong dollars (1HKD=MR0.383).

The IGEM 2011 is open to the public on Sept 9-10.

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