Kuala Lumpur-based Sara-Timur Sdn Bhd will be developing the RM600mil Kota Baru Sentral@Tunjung on 40 acres in a joint venture with Tunjung Development Corp and Perbadanan Mentri Besar Kelantan.
Sara-Timur chairman Prof Emeritus Datuk M Zawawi Ismail said the project, which would be launched after Hari Raya in August, would incorporate elements of a modern lifestyle urban intelligent city.
The project includes a village shopping mall, convention and function mall, leisure center, cineplex, boutique hotels, service apartments, office suites, a library and housing residences located in Bandar Baru Tunjung.
Zawawi told reporters after witnessing the launch of the Rehda Exhebition here yesterday that the project would incorporate green technologies and attract investors from Kelantan as well as other states. It would be tailored to sustain economic growth.
“It took Sara-Timur several years of careful planning to fully exploit the potential of the site so that investors can make the best from the new urban development,” he said.
Zawawi also said Bandar Baru Tunjung has been selected as a new city to match the pace of Kota Baru town while the area would change over the next five years as environmentally-friendly features were incorporated.
Meanwhile, Sara-Timur founder and managing director John Loi Hieng Yee said in a statement that the company chose to support the new development because of the incredible impact it would make on the lives of families and the community.
He said the project provided attractive investment opportunities with the local government drawing private capital via a new strategy for urban redevelopment.
Sara-Timur was founded in 1995 in Kuching but relocated to Kuala Lumpur. Its projects include Sutera Harbour Resort and Sandakan Habour Square in Sabah, Kuala Lumpur City Centre, Sarawak State Stadium.
