This initiative highlights Diversey’s dedication to advancing a circular economy and to building a safer & healthier world through sustainable innovation.
Wilmington, Del. (USA) – Diversey, a Solenis company, has announced the signing of a Memorandum of Understanding (MOU) with NatureLoop, a Kuala Lumpur-based organisation dedicated to addressing the global plastic waste crisis. The partnership focuses on upcycling single-use plastic waste into new, useful products.
Amrinder Sethi, country business director for the Philippines and Malaysia at Diversey, and Brandon Chong Chee Wing, Founder and CEO of NatureLoop, formalised the collaboration. The signing was witnessed by Sherif Fahmy, vice president for Southeast Asia at Diversey, and Siew Zhi Zhou, designer and production manager at NatureLoop.
As the global plastic waste problem intensifies, this collaboration aims to transform used plastic containers from Diversey customers into sustainable products like coffee tables, stools, wall clocks, tissue boxes, sports medals, and decorative items.
Under the MOU, NatureLoop will collect between 200 to 500 kg of empty plastic containers from Diversey customers each month, with support from Diversey Malaysia. These containers will be processed at NatureLoop’s local facilities to create high-value upcycled products.
“Diversey is committed to delivering greater value to our customers while contributing to a more sustainable future for the region,” said Amrinder Sethi. “This partnership with NatureLoop will be instrumental in advancing the circular economy in Malaysia and beyond.”
Brandon Chong, Founder and CEO of NatureLoop, added, “Plastic recycling is key to meeting the growing demand for circular products and tackling the plastic waste crisis. Through this collaboration, we aim to accelerate the adoption of circular practices in Malaysia, leveraging the strengths of both organisations.”
The exclusive partnership will operate in regions of Peninsula Malaysia where NatureLoop has the capacity to provide services.
About Solenis
Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including pulp and paper, institutional, industrial, food and beverage, and pool and spa water markets. The company’s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, cleaners, disinfectants, and state-of-the-art monitoring, control and delivery systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimise environmental impact, and create cleaner and safer environments. Headquartered in Wilmington, Delaware, the company has 70 manufacturing facilities strategically located around the globe and employs a team of over 16,500 professionals in 130 countries across six continents. Solenis is a 2024 Best Managed Company Gold Standard honoree.
For additional information about Solenis, please visit www.solenis.com or follow us on social media.
About Diversey
Diversey, a Solenis company, provides cleaning, hygiene and infection prevention solutions for the hospitality, food service, healthcare, beverage, and processed food and dairy markets. These solutions, which include advanced chemicals, digital technologies and value-added services, enable customers to build a cleaner, safer and more sustainable world.
About NatureLoop
NatureLoop is a KL-based company that specialises in designing and manufacturing impactful products made from plastic from post-industrial and consumer waste. Plastic pollution is a massive problem. It is projected that in 2050 there will be more plastic in the ocean than fish. NatureLoop’s solution is to develop a system for plastic recycling in Malaysia that could otherwise enter the ocean or be burned. Their design-led approach to solving complex problems of their past places them at the forefront of the movement to close the loop of plastic waste streams in Malaysia!
For further information:
Diversey, a Solenis company
Nihan Sevinc
Marketing Communications
Phone number +90 0538 053 0158
Email nsevinc@solenis.com
Publish your content with EB Publishing
It's about who you reach. Get your news, events, jobs and thought leadership seen by those who matter to you.
