Guangzhou Electrical Building Technology - record breaking attendance

July 2013
Guangzhou Electrical Building Technology 
China Import and Export Fair Complex
Guangzhou, China, 9 – 12 June 2013

Final Report

The 10th Guangzhou Electrical Building Technology concludes with record attendance

Exhibitors and visitors applauded the show’s professionalism and diverse range

On-site seminars provided exceptional insight to the future of home and building automation and electrical engineering markets

The 2013 Guangzhou Electrical Building Technology fair has set new records for exhibitor and visitor attendance. Running concurrently with the Guangzhou International Lighting Exhibition and Building Solar China Guangzhou from 9 – 12 June 2013 at the China Import and Export Fair Complex in Guangzhou, Guangzhou Electrical Building Technology celebrated its 10th anniversary this year, and reconfirmed its status as Asia’s leading exhibition for the electrical engineering, building and home automation markets.

The 2013 fair welcomed 287 exhibitors across three dedicated halls totalling 20,000 sqm. Exhibitor numbers were up 10% compared to last year, while utilised exhibition space saw an impressive increase of 33% for the show’s tenth edition. Together with the Guangzhou International Lighting Exhibition and Building Solar China Guangzhou, the three shows attracted 116,983 visitors, with domestic visitors accounting for 81%, while 19% came from overseas.

The Guangzhou Electrical Building Technology fair celebrated a phenomenal milestone this year with its 10th edition. Commenting on the show’s stellar performance, Ms Lucia Wong, Deputy General Manager of Messe Frankfurt in China said: “Over the decade, we have received continued support from many prominent brands. They have been our loyal exhibitors for many years and witnessed the growth of the fair. A number of them I spoke with have expressed positive comments on the show’s professionalism, as well as the new and diverse range of technologies that the fair offered.

As urbanisation in China accelerates, both exhibitors and visitors were optimistic on the growth of the intelligent building industry, as well as automation and electrical engineering markets in China. Guangzhou, where our fair was held, takes the lead. The future of the above markets and our fair is very bright.”

Exhibitors and visitors applauded the show’s professionalism and diverse range

Both new and returning exhibitors to Guangzhou Electrical Building Technology saw the fair as an effective platform for business expansion on the national and international level. For fourth-time exhibitor Beckoff Automation (Shanghai) Co Ltd, the fair provided a fantastic opportunity to capitalise on the growing building automation market in China. Mr Michael Peng, Marketing Manager said: “Our aim was to promote our building automation solution and EnOcean technology. During the fair, we met a lot of potential clients who were really interested in our products and technology. I have been to Frankfurt for the Light + Building show, and I think Guangzhou Electrical Building Technology has carried on what is good in Germany. The fair is definitely a very good and effective platform for building our company’s brand and for promotion.”

First-time exhibitor, Siemens China shared equal praise for the show’s ability to provide profitable business opportunities. Ms Ye Min Li, Product Manager noted: “In the past few years, we participated in Guangzhou International Lighting Exhibition with OSRAM, which is a wholly-owned subsidiary of Siemens. But this year, we decided to have a separate booth in building automation area of Guangzhou Electrical Building Technology fair, for promoting our building automation products. During the fair, there were many professional visitors who visited our booth to know more about our products. We had some great interactions with them.”

During the four-day event, visitors were impressed by the prominent brands presented and the diversity of products and technology displayed in the fair. For Mr Amir Bernoos, Overseas Import/Export Chief at Taba Electronics Corp in Iran, the show provided access to quality suppliers for his growing home technology business. He shared: “This is my third time visiting the building show. I came to source video intercoms and find electronic component manufacturers for cooperation. We all know that the electrical engineering industry is booming in China, especially in South China and it will be the market we focus on in the future. This is a great platform where I can find potential partners, and I am very satisfied with the sufficient choices available.”

Mr Fung Hai Liang, Project Manager of Wuhan Boruide Intelligent Technology Co Ltd from China shared similar regard for the fair’s comprehensive offering. He commented: “This was my first time visiting the fair. My company mainly focuses on the domestic Chinese market, and we provide solutions and technical support to smart homes and intelligent buildings. I came to learn more about new products and to observe the demands in the market. I also wished to broaden my business network with more suppliers of high- quality products. Another aim of this visit was to get in touch with the representatives of prominent brands, such as ABB and Siemens, for potential cooperation in the future. I got a contact from ABB after attending the KNX seminars. We will look closely at the possibility of cooperation. This was indeed a fruitful journey!”

On-site seminars provided exceptional insight to the future of home and building automation and electrical engineering markets

A range of concurrent programmes led by prominent industry associations and government departments added to the event’s success. Additionally, the highly regarded AGORA platform made its return to promote various product and industry developments from international building technology experts and organisations.

For the 2013 show, 9 programmes containing more than 60 sessions of seminars and forums took place. Some of the programmes included:

• 2013 Intelligent Green Building Operations Management Trend Forum
• China Smart Home Industry Alliance Forum – Southern China 2013
• Intelligent Building in Real Estate Development Forum
• Abuilding.cn Electrical Building Technology Forum – Smart City Development Plan
• Guangzhou Electrical Building Technology Symposium – Building Automation & Smart City
• KNX Technical Seminar
• China High-end Hotel Green Lighting and Building Automation Development Forum

The events achieved positive responses from both supporting firms and attending visitors. At the 2013 Intelligent Green Building Operations Management Trend Forum, Mr Chen Jia Shi from the Engineering Technology R&D Center of Guangdong provided an engaging presentation on the future growth of green buildings in China. Commenting on his forum, he remarked: “Green building is currently a hot topic in China. I found attendees showed a lot of interests on topics related to green building operations and management. I think this forum was able to help exchange ideas and push forward the development of the industry across the entire country.”

Attending the China High-end Hotel Green Lighting and Building Automation Development Forum, visitor Leon Su, Technical Director at Guangzhou AnHeng Information Technology Co Ltd noted: “I found the forum to be very impressive. It highlighted the point of view of prominent brands, experts in hotel green lighting and building automation development. For example, it gathered influential speakers like Ms Charlene Lin, General Manager of Intelligent Building and Energy Service BU of Delta GreenTech (China) Co, Ltd., to share green-energy saving technology applied in luxury hotels. Her views were very detailed and informative, which was also relevant to my field. By attending the forum, I also exchanged contacts with some of the speakers. I believe this experience will be beneficial to my business.”

In addition to Guangzhou International Lighting Exhibition and Building Solar China, the 2013 Guangzhou Electrical Building Technology fair was also held concurrently with Guangzhou International Wire & Cable and Accessories Fair, providing a comprehensive collection of some of the most innovative technologies and solutions for building & home automation sector, as well as electrical engineering markets.

Guangzhou Electrical Building Technology is organised by Guangzhou Guangya Messe Frankfurt Co Ltd. The fair is headed by the biennial Light+Building event, which will take place from 30 March – 4 April 2014 in Frankfurt, with the following building technology events in China:

• Shanghai Intelligent Building Technology: 25 – 27 September 2013
• Beijing International Building Technology: Spring 2014
• Guangzhou Electrical Building Technology: 9 – 12 June 2014

The next edition is scheduled to take place from 9 – 12 June 2014 once again at the China import and Export Fair Complex in Guangzhou. To find out more information about these events, please visit www.building.messefrankfurt.com.cn or email building@china.messefrankfurt.com

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Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade show organisers with 538* million euros in sales and 1,891* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109* trade fairs, of which more than half took place outside Germany. Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com
* preliminary numbers (2012)

Media Contact
Amadou Doumbia
Tel.  +852 2238 9941
Fax +852 2519 6800
amadou.doumbia@hongkong.messefrankfurt.com
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