This is a free event, but you must RSVP here: http://ga.co/green
In today’s competitive market, customer loyalty is key to a brand’s longevity. Considering that 75 per cent of buying experiences are emotion-based, curating a brand that people connect with emotionally is key to establishing a competitive advantage and transforming your customers into brand advocates.
Beyond marketing a product or providing good service, a brand exists in the minds of consumers through the unique experiences and impressions provided to them. There is now an increasing need to optimise touchpoints to reach the right audience with the right message to establish brand awareness, and subsequently brand loyalty.
Hear from our panel of brand founders who will be sharing their experiences creating an ethical and sustainable brand that goes above and beyond to deliver an impeccable customer experience.
Speakers:
Mayur Singh | Co-Founder, The Green Collective
Toni Chan | Founder & Creative Director, August Society
Shen Ming Lee | Chief Marketing Officer, Crust Group
Lara Rath | Co-Founder, Secondsguru
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