Growth lies overseas for Korean green tech firms. Yet, it takes more than just competitive products and technology for them to crack international markets, say CEOs who have been trying for years to navigate global waters.
Even with technology to sell, many local players ― being small in size and inexperienced in international business ― face challenges abroad, arising from their lack of resources, networks and readily available information to penetrate new markets, they said.
“Korean companies have the potential to grow bigger overseas as they have the technology,” Jang Du-hun, chief executive of J-E Tech, a local firm specializing in industrial dust control, said during the roundtable session Monday.
“But small enterprises like us face many difficulties and risks in going abroad.”
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