BASF Japan Ltd. launched new video “A Hungry Planet” to recognize the importance of agriculture in Japan and to show BASF’s continuous commitment to support Japanese farmers and the agricultural industry.
“Our corporate purpose is ’We create chemistry for a sustainable future.’ We live our purpose by providing a wide range of chemical and biological crop protection products as well as services and by contributing to increased productivity and yields for farmers while at the same time taking good care of the land and environment.” said Leandro Martins, Business Area Director, Japan & Korea, Crop Protection, BASF Japan.
To raise awareness for the importance of agriculture in Japan, BASF Japan created a movie named “A Hungry Planet”. The movie emphasizes BASF’s continuous support and commitment to all Japanese farmers through the movie’s three main themes, “high quality of Japanese crops,” “current situation faced by farmers in Japan,” and “improvements in efficiency and productivity for Japanese agriculture.”
The movie includes information on current trends and the importance of agriculture in Japan by using concrete figures. For example, though Japan’s food self- sufficiency ratio achieved 39% (2010), the target to achieve is set to 50% by 2020, despite the agricultural work force having declined from 10.25 million persons in the 1970s to 2.39 million persons in 2013.
“BASF always appreciates Japanese farmers for their great dedication in providing food and feeding the world and we are committed to continuing our support. Through our solutions including agrochemicals and services, we hope to contribute to Japanese agriculture by helping Japanese farmers to increase production efficiency and to achieve higher yields” said Leandro Martins, Business Area Director, Japan & Korea, Crop Protection, BASF Japan.
“A Hungry Planet” is available on BASF Japan’s Crop Protection website at www.agriculture.japan.basf.com
About BASF Japan
BASF started doing business in Japan in 1888. Activities cover four business segments including chemicals, performance products, functional materials & solutions and agricultural solutions. The main production sites are in Chigasaki (admixtures for concrete, construction materials), Kitatone (personal care ingredients), Isohara (plastic additives), Totsuka (coatings) and Yokkaichi (thermoplastic polyurethanes and polymer dispersions). BASF maintains a strong research and development presence in Japan including the Yokohama Innovation Center (engineering plastics) and the Research and Development Laboratory and Application Technology Center for Battery Materials in Amagasaki. In 2013, BASF employed 1,301 employees in Japan, and achieved sales of €1.51 billion to customers in Japan. For further information please visit: www.japan.basf.com
About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.
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